Every traveller has their own needs that should be met. They set standards and they point out expectations. This pose a challenge to travel agencies and companies that provide travel needs like flight arrangements and accommodation services. So, you can see the intense competition going on and customers are greatly benefited with such.
Though the plethora of deals, programs and packages can overwhelm you, you have to carefully identify your needs so you can gauge which agency will cater your needs. You can go online and evaluate their background so you can make your necessary and final decision.
For the record, a lot of factors have to be considered. Hotels are major competitors in the travel industry, but the introduction of holiday rentals, villas, and apartments have put hotel behind. The benefits, features, and new experience being marketed by holiday rentals hugely attract travellers to check out more of their offerings and services. Such situation doesn't even give them a hard time because such kind of accommodation gives them a lot of options.
Most holiday rentals are near the hottest attractions not to mention equipped with the finest amenities and facilities. This alone marks a new change in travel accommodation and travellers know this.