It's much more difficult to acquire a new customer than to keep a current one. With just a little bit of extra effort, you have the chance to turn a one-time renter into a loyal, repeat guest for years to come. Besides, renting to past guests who treated your home with care means your screening is already done, making the booking even simpler for you. Here are X ways to attract repeat renters at your vacation home. 1. Create a One-of-a-Kind Experience
Your guests have lots of vacation accommodations to choose from, so it's up to you to make their experience so special that they want to return again in the future. Besides all the typical items with which you equip your home, consider the extras that might make your guests' stay more unforgettable. You want to emphasise that they chose the right place for their vacation, and it never hurts to remind them of your property's name, listing ID or website address so they can find you again in the future.
2. Small tokens
Give a small gift like a bottle of wine, mints on the pillows, a delivery of fresh flowers or fresh fruit, a handwritten welcome note, a magnet with your vacation home's name or logo, or a picture frame so they can display the memories from their trip.
3. Local Attraction Book
Whilst your guests are at your home, you should also have a thorough local attraction book on hand. Nothing can ruin a vacation faster than boredom, so make sure they have plenty of options for activities and dining. 
4. Contact Previous Renters
Encouraging bookings from past guests should be pretty straightforward as long as you make sure their stay goes smoothly and you keep in touch. It may seem obvious, but you would be surprised how many vacation rental owners deposit the rental check and never think of a renter again. Keep organised records and files so you can remain in contact with previous renters. Here's how:
* One easy way to remind a past renter about your vacation home is to send them a holiday card or postcard with a picture of your home on the front.
* If you ask guests for their birthdates or anniversaries at the time of booking or check-in, keep these dates in your calendar. Then you can set up reminders to send cards when these dates are approaching, offering a 10% discount for birthday or anniversary trips
* Keep your past renters abreast of the changes to your property, new amenities, reduced prices, special offers or just the goings-on in your town. You can send past renters an e-mail newsletter or go old-fashioned and send cards and newsletters via snail mail. Either way, it will keep your property on their mind.
5. Prevent Problems Before They Happen
One of the simplest ways to encourage repeat renters is to prevent problems. Of course there might be things that are simply out of your control, so be sure to address any issues that do come up as quickly as possible. And as you gain experience with your vacation rental, these out-of-the-blue problems may become preventable in the future. Some problems include cleanliness, hidden costs, maintenance, etc. If some inevitable problems arise, try to address it right away.
These 5 ways will truly attract repeat renters at your vacation home. Practice these ways and you'll be successful in your home vacation rental business.