It is now easier to promote your holiday cottages thanks to the availability of social media like Facebook. This and all the other online marketing tools have in fact paved the way for the faster growth of the home rental industry all over the world.
You do not even need to spend to promote your holiday cottages through Facebook for as long as you know how the social network operates and you invest a little of your time. Here's how to start promoting your property through Facebook:

1. Set up your property page
If you are already in Facebook, then just click the “Create a page” link and set up your page including a description of the property, videos and photos of the home and the nearby attractions. Write your property description with keywords in mind to make it search engine-friendly.

2. Invite people
Now that you have set up your page, it is time to invite people to like your page. Start sending invitations to family and friends and to their own sets of family and friends. Over time, you will be able to build a substantial list of likers who are possible renters, and who can recommend you to their family and friends looking for holiday cottages.

3. Be active online
Look for travel and destinations groups and be active in the forums by posting local news and other information that will get them interested in your destination. Participate in the pages not just to promote your property but also to post other important information in the area including the weather, local history, landmarks and things to do in your area.
Facebook is a very important marketing tool you should not miss if you want to be competitive. Chances are, your competitors are already on Facebook to promote their holiday cottages, so don't get left behind!